project overview

a brand identity design for hypodermic needle manufacturer RyndX™, a subsidiary of point co.

brand message: RyndX™ strives to bring medical excellence. we pride ourselves on continuing the legacy of Francis Rynd, hypodermic needle innovator. following his footsteps, RyndX™ provides needle and syringe types to hospitals and medical practices worldwide.

keywords: sterile, safe, reliable

logo ideation

typography styles

the color palette for RyndX™ is lead by a reliable, professional blue and accented by teal and red; creating a balanced style that suits medicine.

style guide book

consumer personas

product and packaging

mobile experience

warehouse