project overview

a brand identity design for sewing machine manufacturer Bourreau™, a subsidiary of point co.

brand message: you have brilliant dreams. we’re here to make them a reality. we know you need a machine that can stitch as far as you can imagine, so we present your workhorse: Bourreau™ — a sewing machine built to industry standards.

keywords: creative, supportive, authentic

logo ideation

typography styles

Bourreau™’s color palette is led by a whimsical purple and followed by accents of gold. thus, it conveys a feeling of both creativity and class.

pattern design

style guide book

consumer personas

product and packaging

social media

storefront