project overview
a brand identity design for sewing machine manufacturer Bourreau™, a subsidiary of point co.
brand message: you have brilliant dreams. we’re here to make them a reality. we know you need a machine that can stitch as far as you can imagine, so we present your workhorse: Bourreau™ — a sewing machine built to industry standards.
keywords: creative, supportive, authentic
logo ideation
typography styles
Bourreau™’s color palette is led by a whimsical purple and followed by accents of gold. thus, it conveys a feeling of both creativity and class.
pattern design
style guide book
consumer personas
product and packaging
social media
storefront
