project overview

a new brand identity design for the riverside county fair and national date festival taking place in indio, california.

indio’s annual festival celebrating the city’s history and community. datefest brings together desert vendors, attractions, and performers for all to enjoy!

logo sketches

the color palette for datefest was inspired by the desert, with rich tones inspired by desert photography and vintage signs.

poster design

digital ticket and wristbands

motion graphic bumper

guerrilla marketing concept